Future Digital Multi-Media Platform

The next generation of information dessimination is rapidly approaching; but the framework is still under construction. The lines between newspaper operations and multi-media will be blurred as the local newspapers become the 24/7 news source for their local markets.

The consumer is becoming more digital savvy and expects custom content delivered when, where and how they want it. Consumers will utilize the newspaper customer database to create custom profiles; detailing their interests and and locations throughout the day. Visualize a multi-pane window - each pane is a different view of the world and contains specific content that is important to the customer at that time. For example, the 6am view has overnight news updates and traffic reports, where as the afternoon view has closing stock prices and school updates. Content can be taylored, highlighting baseball only during the season and advertising for specific pending purchases or ongoing consumer items, like the local grocery store specials.

The news media platform will be dynamic and a 24/7 streaming information source. Tayloring content and information as updates occur and into a morning print product to be delivered to the driveway, local home printer or epaper device.

Publishers and media companies need to think about building the centralized content database today - to store and retreave information dynamically as a product or individual profile queries the information.